ENHANCING THE EFFICIENCY OF MARKETING PROJECT MANAGEMENT THROUGH ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY
DOI:
https://doi.org/10.5281/zenodo.22879842Abstract
This thesis examines the issues related to enhancing the efficiency of marketing project management through the application of artificial intelligence in the context of the digital economy. It highlights the potential of artificial intelligence to automate marketing processes, analyze customer behavior, and optimize managerial decision-making.Keywords
artificial intelligence, marketing, project management, digital economy, KPI, efficiencyReferences
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