KORXONALARDA MARKETING VA MENEJMENT STRATEGIYALARINING IQTISODIY SAMARADORLIKKA TA’SIRINI BAHOLASHNING IQTISODIY USULLARI
DOI:
https://doi.org/10.5281/zenodo.22755048Abstract
Korxonalarda amalga oshirilayotgan marketing va menejment strategiyalarining iqtisodiy samaradorlikka
ta’sirini miqdoriy baholashning iqtisodiy usullari tizimlashtirilgan. Strategik ta’sirni baholashning to‘rtta guruhi — natijaviy-
moliyaviy, marjinal-investitsion, omilli-ekonometrik va integral-reyting usullari — ajratib ko‘rsatilgan hamda ularning
qo‘llanish shartlari, afzalliklari va cheklovlari qiyosiy tahlil qilingan. Marketing va menejment strategiyalari o‘rtasidagi
sinergetik ta’sirni hisobga oluvchi integral samaradorlik indeksi (ISI) taklif etilib, uni hisoblash algoritmi shartli misol asosida
yoritilgan. Olingan natijalar sanoat va xizmat ko‘rsatish korxonalarida strategik qarorlarning iqtisodiy asoslanganligini
oshirishga xizmat qiladi.
Keywords
marketing strategiyasi, menejment strategiyasi, iqtisodiy samaradorlik, marketing investitsiyalari rentabelligi (ROMI), omilli tahlil, ekonometrik modellashtirish, balanslashgan ko‘rsatkichlar tizimi, integral indeks, sinergetik samaraReferences
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