THE ROLE OF DIGITAL PLATFORMS IN CONDUCTING ELECTRONIC SALES OF ENTERPRISE PRODUCTS
DOI:
https://doi.org/10.5281/zenodo.22208055Abstract
This thesis examines the role and benefits of digital platforms in a number of companies operating in international markets
in recent years. It highlights the factors contributing to the growth of company revenues and the implementation of various commercial
practices in e-commerce through digital platforms. Today, digital platforms are increasingly used to perform many traditional business
activities, including the sale and purchase of goods, as well as the provision and use of various Internet-based services. The study
emphasizes the growing importance of digital platforms in improving business efficiency, expanding market opportunities, and enhancing
customer interaction in the digital economy.
Keywords
digital platforms, electronic commerce, e-commerce, enterprise products, digital economy, online sales, Internet services, business efficiency, digital transformation, electronic trade.References
Laudon, K. C. E-Commerce: Business, Technology, Society / K. C. Laudon, C. G. Traver. – 19th ed. – Pearson, 2024.
Chaffey, D. Digital Marketing: Strategy, Implementation and Practice / D. Chaffey, F. Ellis-Chadwick. – 8th ed. – Pearson, 2022.
Turban, E. Electronic Commerce: A Managerial and Social Networks Perspective / E. Turban, J. Outland, D. King, J. K. Lee, T. P.
Liang, D. C. Turban. – Cham : Springer, 2018.
Verhoef, P. C. Digital transformation: A multidisciplinary reflection and research agenda / P. C. Verhoef, T. Broekhuizen, Y. Bart,
A. Bhattacharya, J. Q. Dong, N. Fabian, M. Haenlein // Journal of Business Research. – 2021. – Vol. 122. – P. 889–901. – DOI:
1016/j.jbusres.2019.09.022.
Parinov, S. I. Digital economy: Platforms, markets, and new forms of interaction / S. I. Parinov // Economics and Mathematical
Methods. – 2019.
Kleiner, G. B. Systemic economics and digital transformation / G. B. Kleiner // Economics of Contemporary Russia. – 2020.
Abdrakhmanova, G. I. Indicators of the Digital Economy: 2023 / G. I. Abdrakhmanova, G. G. Kovaleva, K. O. Vishnevsky. –
Moscow : HSE University, 2023.
Khodiev, B. Yu. Digital Economy: Problems and Development Prospects / B. Yu. Khodiev, Sh. Kh. Mustafakulov. – Tashkent,
Abdullayev, A. M. Modern directions of enterprise development and management in the digital economy / A. M. Abdullayev //
Economics and Innovative Technologies. – 2020.
Kamilov, A. T. Priority directions for the development of e-commerce infrastructure / A. T. Kamilov // Digital Economy and
Information Technologies. – 2023.
Mustafakulov, Sh. Kh. Factors for the development of the digital economy and e-commerce in Uzbekistan / Sh. Kh. Mustafakulov
// Economics and Innovative Technologies. – 2021.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 MUHANDISLIK VA IQTISODIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.
