O‘ZBEKISTONDA MILLIY TAOMLARNING TURISTLAR SAYOHAT MOTIVATSIYASIGA TA’SIRINI BAHOLASH
DOI:
https://doi.org/10.5281/zenodo.19260386Keywords:
gastronomik turizm, milliy taomlar, turist motivatsiyasi, gastronomik tajriba, gastronomik qoniqish, destinatsiya imiji, qayta tashrif niyati, O‘zbekiston turizmi, autentiklik, hududiy brendingAbstract
Mazkur maqolada O‘zbekiston milliy taomlarining turistlar sayohat motivatsiyasiga ta’siri nazariy va
empirik jihatdan tahlil qilinadi. Tadqiqotning dolzarbligi zamonaviy turizmda gastronomiya nafaqat ovqatlanish ehtiyojini
qondiruvchi vosita, balki turistlarni muayyan destinatsiyaga jalb qiluvchi muhim motivatsion omilga aylanib borayotgani
bilan izohlanadi. Tadqiqotda milliy taomlar, gastronomik tajriba, gastronomik qoniqish, destinatsiya imiji va qayta tashrif
niyati o‘rtasidagi bog‘liqlik ilmiy adabiyotlar asosida ko‘rib chiqildi hamda turistlar orasida o‘tkazilgan anketa so‘rovi
natijalari bilan boyitildi. Empirik bosqichda 390 nafar respondent ishtirok etgan bo‘lib, so‘rovnoma 22 ta savol asosida
turistlarning milliy taomlarga qiziqishi, gastronomik motivatsiyasi, autentiklikni qabul qilishi, umumiy qoniqishi, O‘zbekiston
haqidagi tasavvuri va qayta tashrif niyatini baholashga yo‘naltirildi. Natijalar o‘zbek milliy taomlari turistlarning sayohatga
bo‘lgan qiziqishini oshirishi, gastronomik tajribani boyitishi va umumiy sayohat taassurotini yaxshilashini ko‘rsatdi
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