THE INTEGRATION OF TRADITION AND INNOVATION IN WOMEN’S ENTREPRENEURSHIP IN UZBEKISTAN: ECONOMIC MECHANISMS AND STRATEGIC APPROACHES
DOI:
https://doi.org/10.5281/zenodo.18845668Keywords:
Women’s entrepreneurship; innovation; traditional values; strategic management; cultural economics; gender studies; economic mechanisms; Uzbekistan; sustainable development; business strategy.Abstract
This study examines the economic mechanisms underlying the integration of traditional values and innovative
approaches in women’s entrepreneurship in Uzbekistan. Women entrepreneurs play a significant role in the development
of the national economy; however, their strategic decision-making processes are often shaped by cultural norms, historical
traditions, and evolving market conditions. The research analyzes how traditional socio-cultural values can coexist with
and complement modern innovative business strategies to enhance competitiveness and ensure long-term sustainability.
Employing a multidisciplinary framework that integrates cultural economics, gender studies, and strategic management
theories, the paper investigates key determinants, including cultural capital, gender roles, innovation adoption, and
strategic adaptability. The findings demonstrate how women entrepreneurs in Uzbekistan maintain respect for traditional
values while actively implementing innovative technologies, digital tools, and contemporary business models
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