O‘ZBEKISTON UZUMCHILIK KORXONALARINING EKSPORT MARKETING STRATEGIYALARINI TAKOMILLASHTIRISHDA YASHIL INNOVATSIYALAR VA TEXNOLOGIYALARNING O‘RNI
DOI:
https://doi.org/10.5281/zenodo.17565114Keywords:
yashil innovatsiyalar, ekologik sertifikatsiya, uzumchilik, eksport raqobatbardoshligi, barqaror marketing, regressiya tahlili.Abstract
Ushbu maqolada O‘zbekiston uzumchilik korxonalari misolida yashil innovatsiyalar, ekologik sertifikatsiya
va texnologik moslashuvning eksport samaradorligiga ta’siri tahlil qilingan. Tadqiqotda regressiya va korrelatsiya tahlillari
orqali yashil innovatsiyalar eksport raqobatbardoshligi bilan ijobiy bog‘liqligi, ekologik sertifikatsiya esa bu munosabatni
kuchaytiruvchi omil sifatida namoyon bo‘lishi aniqlangan. Natijalar shuni ko‘rsatadiki, ekologik amaliyotlar va texnologik
joriy etish daromad o‘sishiga bevosita va bilvosita ta’sir ko‘rsatib, barqaror eksport modelini shakllantirishga yordam
beradi.
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