RAQAMLI MARKETING STRATEGIYALARINING MOHIYATI VA TURLARI
DOI:
https://doi.org/10.5281/zenodo.17435572Ключевые слова:
raqamli marketing, empirik model, regressiya tahlili, korrelyatsiya, strategik boshqaruv.Аннотация
Maqolada raqamli texnologiyalar rivoji va ularning marketing tizimlariga ta’siri chuqur tahlil qilingan.
Tadqiqotda bir yo‘nalishli marketing kanallarining to‘yinganlikka olib kelishi va raqobatbardoshlikka salbiy ta’sir ko‘rsatishi
aniqlangan. Shu sababli, kvadratik regressiya va korrelyatsiya tahliliga asoslangan empirik model ishlab chiqilib, chiziqli
bo‘lmagan bog‘liqliklar orqali optimal marketing strategiyalarini aniqlash imkoniyati yaratilgan. Natijalar shuni ko‘rsatdiki,
chiziqli bo‘lmagan yondashuvlar marketing samaradorligini oshiradi, brend xabardorligini kuchaytiradi hamda boshqaruv
qarorlarining izchilligini ta’minlaydi
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